Lovelesh Kalra
National Trade Marketing Leader | 13+ Yrs Driving Consumer Engagement, GTM Strategy & Brand Activations | Alcohol & Beverages | Carlsberg | Ex-Diageo
- Role
- National Trade Marketing Manager at Carlsberg Group
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Lovelesh Kalra
I’m a trade marketing and brand activation leader with 13+ years across Carlsberg and Diageo, building strategies that turn brands into consumer experiences.My expertise spans trade marketing, GTM strategy, consumer engagement, and channel visibility—delivering campaigns that drive both impact and measurable growth. I’ve led activations with iconic platforms like Sunburn, India Bike Week, and Arijit Singh Live, blending creativity with commercial results.What sets me apart is the ability to connect strategy with execution—aligning sales, marketing, and partners to create programs that scale nationally and build long-term brand love.I’m passionate about growing brands people believe in and always open to connecting where marketing meets innovation, culture, and growth.
Experience
National Trade Marketing Manager
Mar 2022 — Present · Gurugram, IN
Lead National Trade marketing strategy across Carlsberg and Tuborg, impacting outlets nationwide.Designed and executed experiential activations with Sunburn, India Bike Week, Arijit Singh Live, Ed Sheeran, Dua Lipa & many more, strengthening consumer engagement and brand equity.Drove sales growth of YoY by building scalable GTM programs aligned with business priorities.Partnered with cross-functional teams to deliver visibility campaigns in in outlets Pan-India, enhancing retail conversion.Spearheaded innovation in consumer promotions and activations, creating benchmark programs adopted across regions.
Education
SCMLD
PGDM, Marketing & Sales
2010 — 2012
MICA | The School of Ideas
PG Certificate Program, Digital Marketing
2016 — 2017
MiniMBA
MiniMBA, Marketing
D.A.V. College, Chandigarh
B.Sc (Biotech), Biotechnology, Chemistry & Botany
2006 — 2009
Skills
- Strategic Planning
- Trade Marketing
- People Skills
- Innovation
- Key Account Management
- Business Development
- Negotiation
- Marketing Management
- Competitive Analysis
- Sales
- Management
- Team Building
- Teamwork
- Team Management
- Product Development
- Business Planning
- Leadership
- Product Marketing
- Consumer Behaviour
- Passionate About Work
- Initiator
- Sales Operations
- Marketing Strategy
- Training
- Marketing
- Business Strategy
- Crm
- Market Research
- Team Leadership
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