Lourdes Canete
VP, Regional Account Manager @Fifth Third Bank
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WORK HISTORY
VP, Regional Account Manager @Fifth Third Bank
Indirect Specialty Lending RV and Marine
EDUCATION
University of Phoenix
BS, Business
Florida International University
Bachelor of Business Administration (B.B.A.), Marketing/Marketing Management, General
ABOUT LOURDES CANETE
VP - Dealer Relationship Manager – RV and MarineFifth Third Bank I am Vice President and Regional Account Manager for Fifth Third Bank, overseeing RV and Marine dealer partners. I serve as a strategic liaison between dealerships and the bank, focused on growing profitable relationships, increasing dealer participation, and delivering competitive, compliant financing solutions.With a strong foundation in dealership operations and finance, I partner closely with owners, GMs, F&I managers, and sales teams to optimize deal structure, improve approval rates, and drive consistent funding volume. I am deeply involved in portfolio performance, risk awareness, and ongoing dealer education to ensure alignment with bank credit policies and market conditions.I bring 7 years of hands-on RV F&I experience, consistently meeting and exceeding monthly goals through effective menu selling, compliant documentation, and exceptional customer experience. This firsthand dealer knowledge allows me to speak the language of the showroom while protecting the bank’s interests.In addition, I offer 19 years of insurance and banking experience, including 18 years in Property & Casualty, Life, and Health Insurance, and 6 years in General Management, with responsibility for financial performance, operations, and team leadership.Key Contributions & Expertise: • Dealer relationship management and territory growth • RV, Marine & Powersports indirect lending • Dealer onboarding, training, and performance coaching • Deal structuring (in-state & out-of-state sales tax using VITU) • Banking, dealer, and regulatory compliance • Lending documentation and funding oversight • Portfolio quality and risk-conscious growth • P&L management, budgeting, and financial analysis • Contract negotiations and government/private bidding • Fleet account sales and marketing strategySystems: Reynolds & Reynolds | AppOne | DealertrackKnown for strong verbal and written communication, relationship-first leadership, and the ability to manage multiple priorities in fast-paced, high-volume environments. I am highly organized, detail-oriented, and people-driven. Bilingual: English & Spanish
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