Lourdes Arocho
SVP, Global Consumer Products and Experiences @ Paramount | Transformation Leader | Franchise Strategy | Global Revenue & Brand Equity | Board Member
- Role
- SVP, Paramount Global Consumer Products and Experiences at Paramount
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Lourdes Arocho
Strategic Global Executive with over 25 years experience architecting multi-billion dollar consumer ecosystems for the world\'s most iconic entertainment franchises. As Senior Vice President at Paramount, I specialize in the intersection of developing 3 year Franchise Strategy, Global Licensing and Brand Leadership, turning IP into diversified, high-growth revenue streams globally. I am a results-oriented leader recognized for my ability to bridge the gap between creative vision and commercial viability. I work closely with high-profile filmmakers, talent and executive stakeholders to ensure merchandising strategies are seamlessly aligned with the core DNA of the property, maintaining brand integrity while maximizing global retail impact.
Experience
SVP, Paramount Global Consumer Products and Experiences
Jun 2021 — Present · Los Angeles, CA, US
Education
UCLA Anderson School of Management
National Association for Multi-Ethnicity in Communications (NAMIC) (May 2011), Leadership Program
2011 — 2011
Fordham University
BA, Communications
1999 — 2003
Skills
- Product Marketing
- Social Media Marketing
- Integrated Marketing
- Strategic Partnerships
- Entertainment
- Product Development
- Social Media
- Brand Licensing
- Licensing
- New Business Development
- Brand Development
- Management
- Advertising
- Film
- Product Management
- Marketing
- Brand Management
- Content Strategy
- Marketing Strategy
- Leadership
- Digital Strategy
- Negotiation
- Creative Direction
- Business Development
- Digital Marketing
- Retail
- Video Games
- Consumer Products
- Toys
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