Louiza Szacon-Puchalski
Director, Commercial Partnerships @Union Savings
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WORK HISTORY
Director, Commercial Partnerships @Union Savings
Toronto, ON, CA
In collaboration with my team, I manage new partner acquisition and brand relations to serve over 3 million union members and their families. Union Savings has more than 200 participating unions representing national, provincial and local unions ranging from large private and public sector unions to regional unions and small associations. Using our platform, we leverage our strength in numbers to offer premium benefits that are exclusive to Canadian union members and their families.
EDUCATION
Western University
Bachelor of Arts
University of Toronto
Brand Management
McMaster University
Master of Arts
University of Toronto
Digital Marketing Management
SKILLS
ABOUT LOUIZA SZACON-PUCHALSKI
With over 16 years of experience, I help organizations develop revenue and brand activations via partnerships and experiences. I have been described as a “connector”. I am comfortable interacting with C-level executives, relationship building and developing business development plans in both B2B and B2C environments. I excel at building symbiotic strategic partnerships that are longitudinal and scalable as organizations grow. I am especially passionate about experiential marketing due to a robust and results-oriented background in sponsorship and events. I excel at developing emotional sales experiences and high buyer engagement, guided by clear KPIs and measurable results. I adore experiential marketing for its ability to tell a story, evoke emotion and catalyze action. In partnership marketing, I have been on both sides of the table, as an investor and property rights holder, which has taught me the nuances of balancing multiple stakeholder relations. Areas of Expertise- Corporate & Brand Partnerships in Fashion, Luxury, Sports, Music & Entertainment - Influencer & Partner Engagement - Business Development - Experiential Marketing - Sponsorship Activation Check out my website:
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