Louis Laplante
Sr Manager, Account-based Marketing, Demand Generation Strategy @Calix
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WORK HISTORY
Sr Manager, Account-based Marketing, Demand Generation Strategy @Calix
Lead a team of 10 to build and drive the execution of new product go-to-market strategy including acquisition strategy, retention, positioning, segmentation, content and media.Develop and drive a demand generation and accounts-based marketing program that succeeds at delivering hot accounts and marketing qualified leads that are associated with $1 billion in pipeline.Stay up to date on competitive landscape and market trends that lead to continuous campaign improvement and innovative storytelling that support the brand strategy.Work closely with 30+ of business development reps implementing accounts-based marketing tactics to improve sales efficiency and accelerate pipeline progression. Develop a deep understanding of the needs of our enterprise customers, including persona and segmentation development and customer journey. Actively seek opportunities to better meet customers’ needs and meet them where they are.Partner closely with regional sales to refine enterprise narrative and gain ongoing customer feedback.Active experiment through cross-functional collaboration to test, learn, pivot fast to tighten the right mix for regional launch and drive growth.Plan and develop go-to-market brand and media strategy throughout customer journey that drives awareness, engagement, conversion, loyalty, and advocacy.Identify and manage media agencies, drive media strategy, development, execution and measurement for campaign and ROI.Develop campaign regional playbooks for key product launches.
EDUCATION
Xavier University
Bachelor's degree, Electronic Media
SKILLS
ABOUT LOUIS LAPLANTE
I’m an accounts-based marketing, content marketing, and demand generation leader with…
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