Louise Menzinsky Blom
Marketing Communication Manager @Preem Ab
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WORK HISTORY
Marketing Communication Manager @Preem Ab
Stockholm, SE
Senior lead for strategic and operational marketing communications, campaigns, sponsorships, and corporate social engagement.Accountable for brand and marketing communication strategy, including development and implementation of a new communication platform in partnership with leading agenciesLed high-impact brand campaigns across multiple channels in close collaboration with advertising, media, and content agenciesExecutive lead for Preemdagen, a high-end annual B2B flagship event for key stakeholdersOverall ownership of sponsorships and corporate social engagement, including strategy, activation, and long-term partnershipsEnd-to-end budget ownership, performance tracking, and optimization across all initiatives
EDUCATION
Berghs School of Communication
Digital Marknadskommunikation
Berghs School of Communication
Att positionera och bygga varumärken
Berghs School of Communication
Marketing/Marketing Management, General,
SKILLS
ABOUT LOUISE MENZINSKY BLOM
Senior Project Manager with over 20 years of experience leading both strategic and operational marketing and communications projects across B2B and B2C, with extensive experience in sponsorship strategy, activation, and partnership management. Highly experienced in managing complex campaigns, developing communication concepts, and delivering place-based activations that drive engagement and business value. Accustomed to working closely with external agencies, media partners, and internal stakeholders, I take full responsibility from concept to execution and follow-up – including media planning, media buying, sponsorship management, and budget ownership.
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