Louise Carson
Senior Copywriter @Boundless Learning
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WORK HISTORY
Senior Copywriter @Boundless Learning
I was promoted to senior copywriter in 2024. In this role, I take a more strategic lead on B2C and B2B content projects, guiding direction as well as execution. I also help embed effective use of AI within the creative team to improve efficiency across content production, research, and optimisation, while upholding strong editorial judgement and brand standards.
EDUCATION
University of Glasgow
Master of Arts (MA), English Literature
SKILLS
ABOUT LOUISE CARSON
Hello! I’m a senior copywriter and content specialist with over 12 years’ experience creating audience-first, multi-channel content for purpose-driven organisations.I’ve been trusted to shape copy, content strategies, brand voice and key messaging for globally respected brands including Penguin Books, the British Museum and Oxford University (to name just a few).My work spans copywriting, content strategy and brand management, with a strong focus on creating content that is genuinely useful, easy to navigate and aligned to brand vision and values. My areas of expertise include:Copy• Multi-format copywriting across digital, editorial, campaign, social and UX-adjacent content• Conceptual copy and messaging for integrated, multi-channel campaigns• Adapting voice and tone for diverse audiences and platforms• Editorial leadership, training and workshops for global marketing teamsContent• Developing and delivering multi-channel content strategies• End-to-end content production in collaboration with designers, agencies and other key stakeholders• Content design and UX best practices: plain English, scannable structures, clear information hierarchies• Performance analysis, optimisation for search and AI platforms, and responsible use of AI toolsBrand• Developing brand voice, editorial house style and messaging frameworks• Translating vision and values into clear, consistent language• Ensuring brand compliance across touchpoints• Supporting brand campaigns and partnerships to build trust and impactOutside of work, you might find me reading IMDb trivia pages, dragging myself to a Pilates class, or attempting to bake increasingly elaborate birthday cakes for my nephews.
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