Louise Leonczyk

About Louise Leonczyk

I specialize in driving growth and measurable ROI for healthcare and B2B2C digital products by aligning product, marketing, and engineering — from acquisition through retention. Skilled in full-funnel optimization, performance marketing, and data-driven GTM execution.• Cut customer acquisition costs by 39% for an Internet Service Provider by designing and executing a full-funnel acquisition strategy.• Integrated Withings devices into a chronic care platform, coordinating product, engineering, and marketing for an on-time launch that enhanced patient engagement.• Led Walmart go-to-market expansion for Jetson Health, driving nationwide retail growth and strengthening buyer partnerships.

Experience

1. Strategic Growth Consultant

   Lkl Consulting

   Jan 2024 — Present · Charlotte, NC, US

   Trusted consultant to clients across healthcare, telecom, tech, and consumer brands. Delivering product-driven strategies and operational solutions.Notable Achievements• Reduced acquisition CAC by 39% and improved trial-to-paid conversion rates for an Internet Service Provider by designing and implementing a new end-to-end acquisition strategy.• Drove 40% YoY growth for a healthcare clinic by overhauling agency relationships and rebuilding the digital foundation to improve patient quality and conversions.Key Responsibilities• Direct multi-channel programs and product launches, coordinating dependencies across engineering, marketing, and business teams.• Design new operating models for client marketing organizations, introducing updated team structures and communication plans to improve collaboration and accountability.• Develop repeatable workflows and SOPs for campaign execution, improving velocity and accountability.• Leverage AI-driven tools to automate reporting and reduce creative cycle time by 40%.• Apply a product-led growth lens to optimize the entire customer journey; for an Internet Service Provider, owned initiatives across acquisition, onboarding, and retention—ensuring frictionless customer journeys and measurable revenue lift.

Education

• Northeastern University

  BS, Cardiopulmonary Exercise Science

  2002 — 2006

Skills

• SEO
• Strategy
• Management
• Sem
• Event Planning
• Facebook
• Youtube
• Email Marketing
• Digital Marketing
• Advertising
• Analytics
• Organization
• Crm
• Campaign Strategies
• Social Media Marketing
• Online Marketing
• Organizing
• Omniture
• Start-Ups
• Salesforce.com
• Web Design
• Leadership
• Social Media
• Blogging
• Google Analytics
• Lotus Notes
• Strategic Planning
• Web Analytics
• Integrated Marketing
• Marketing
• Digital Strategy
• Marketing Strategy