Lou Kilburn
Content Lead Seo Manager @Zool
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WORK HISTORY
Content Lead Seo Manager @Zool
Lead and execute comprehensive SEO strategies for multiple clients, enhancing their organic presence and user engagement.Conduct technical audits, keyword research, and on-page optimisations, ensuring technical site health and improving SERP rankings.Collaborate closely with SEO account managers and content teams, delivering tailored strategies that meet client KPIs and objectives.Analyze and report on performance metrics, adapting strategies to market changes and ensuring sustained growth.Engage in self-development through regular training, staying updated with the latest industry trends and best practices.Build and maintain professional relationships with clients, understanding their business, brand, and audience to deliver top-notch service.
EDUCATION
Parrs Wood High School
10 GCSE's and 4 A'Levels, Fashion and Fabric Consultant
The Manchester Metropolitan University
BSc (HONS), Clothing Marketing & Distribution
SKILLS
ABOUT LOU KILBURN
I\'ve spent 15+ years helping businesses get found online. And right now, the biggest shift I\'ve ever seen is happening quietly in the background. Your customers aren\'t just Googling anymore. They\'re asking ChatGPT. They\'re using AI tools to find recommendations, compare suppliers, and make buying decisions — without ever clicking a search result. That\'s where GEO comes in. Generative Engine Optimisation is the practice of making sure your business gets cited, recommended, and trusted by AI — not just ranked on Google. At Zool Agency, I work with SME owners who want to stay visible as search changes fast. That means:Traditional SEO that still gets resultsGEO strategies that put you in front of AI-driven searchesContent that works for humans AND algorithms If you\'re a business owner trying to make sense of what AI means for your visibility online, this is the right place to be. Follow me for plain-English insights on SEO, AI search, and what\'s actually working right now.(On a more personal note: I have a degree in textiles and a deep interest in fashion history—something that occasionally weaves its way into how I think about storytelling, structure, and craftsmanship )
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