Louise Fraser
Mentor @Mcr Pathways
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WORK HISTORY
Mentor @Mcr Pathways
Edinburgh, GB
EDUCATION
University of Glasgow
MA (Hons), History
SKILLS
ABOUT LOUISE FRASER
Market and social research professional with over 20 years experience, who is passionate about understanding what makes people tick- Agency and clientside experience- Work across public, private and third sectors- Experience of a wide range of qualitative and quantitative methodologies- Work across B2B and consumer marketsJump Research is the official research partner to The Marketing Society in ScotlandSpecialties: Communications research - early insight gathering, proposition development, creative testing, tracking and evaluation; customer and employee satisfaction; mystery shopping; consumer and business segmentation.
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