Louise Fraser

Mentor @Mcr Pathways

Edinburgh, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2025 — Present

Mentor @Mcr Pathways

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Edinburgh, GB

EDUCATION

1992 — 1996

University of Glasgow

MA (Hons), History

SKILLS

Qualitative ResearchCollaborative WorkingManagementConsumer BehaviorMarketingConsumer BehaviourFmcgOnline ResearchProblem SolvingAnalyticsAdvertising ResearchCollaborative EnvironmentResearchAccount ManagementStrategyProduct DevelopmentAnalysisNew Business DevelopmentMarket ResearchFocus GroupsQuantitative ResearchMarketing ResearchBusiness InsightsProposal WritingCustomer InsightData AnalysisStrategic PlanningSegmentationMarket AnalysisSpssSurvey DesignProject ManagementStrategic InsightPrimary ResearchB2b

ABOUT LOUISE FRASER

Market and social research professional with over 20 years experience, who is passionate about understanding what makes people tick- Agency and clientside experience- Work across public, private and third sectors- Experience of a wide range of qualitative and quantitative methodologies- Work across B2B and consumer marketsJump Research is the official research partner to The Marketing Society in ScotlandSpecialties: Communications research - early insight gathering, proposition development, creative testing, tracking and evaluation; customer and employee satisfaction; mystery shopping; consumer and business segmentation.

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Louise Fraser — Mentor at Mcr Pathways in Edinburgh, GB | Unifers