Louise Engelbertsen

Head of Research @Wildfire

London, GB

Job Description: • Social listening: using listening tools (including Brandwatch, Crimson Hexagon and Netbase) to measure and assess online/social conversations and sentiment around a brand, category or topic; also covers risk management and more general audience insight and product/communications learning. • Trends consulting: sharing commercial understanding of new ideas and advocacy initiatives (online and offline) from brands/agencies; insight into new platforms and emergent opportunities; plus new audience behaviours. • WOM Insight Audit: assessing why consumers do/don\'t share information and recommendations about a brand (including attitudes to existing offline and online peer to peer activity) and thus how opportunities to drive advocacy can be realised and maximized. • Influencer identification: managing, maintaining, developing and developing TSP’s proprietary Influencer Identification process. • Campaign effectiveness and reporting: planning, designing and creating benchmark performance surveys and analyzing data to measure pre, mid- and post- campaigns and benchmark the efficacy of peer-to-peer activity (both online and offline). • Social landscape: broader think pieces and surveys on the changing face of peer to peer/advocacy; used either to drive internal understanding within a brand and/or to share externally to trade or consumer audiences.

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