Louise Dixon
Content Manager @Impellam Group
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WORK HISTORY
Content Manager @Impellam Group
GB
Writing, editing, sourcing and distributing marketing content, managing third-party content production and raising brand awareness to moving leads through the funnel. Supporting marketing managers to deliver social media strategy, through production of organic and paid for social media copy. Utilise AI tools such as Copilot and ChatGPT to drive greater productivity and streamline workflows, whilst ensuring our brand’s voice and originality isn’t lost, and the uniquely human aspects of creativity are consistently maintained throughout the process.Delivery of SEO content in support of our SEO strategy.
EDUCATION
HubSpot Academy
Certification Content Marketing, Content Marketing
The Open University
Marketing communications as a strategic function
The Open University
Education & Development course, An Introduction to Artificial Intelligence
Science and Technology Facilities Council
Guide to Natural Language Processing
The Open University
Introduction to Generative Engine Optimisation (GEO)
The Open University
Campaigns and organisations
The Alan Turing Institute
Engaging Stakeholders in AI
The Open University
Simple Coding
KnowHow
Artificial Intelligence in Action – Microsoft Copilot
HubSpot Academy
Certification , SEO
The Open University
Click Start Certification, Getting started with Generative AI
SKILLS
ABOUT LOUISE DIXON
I am a self-starting marketing professional with a well-rounded experience of all aspects of marketing but specialising in digital marketing; including copywriting, content creation, SEO, AEO/GEO, marketing automation, email marketing, SEM, PR, and social media.I utilise AI tools such as Copilot, ChatGPT, and Google AI Studio to drive greater productivity and streamline workflows, whilst ensuring a brand’s authenticity and originality isn’t lost, and that the uniquely human aspects of creativity are consistently maintained throughout the process.I am a strong writer that can efficiently project manage campaigns across all digital channels including websites, internal communications, social media, scripts, promotion and nurturing email content, and PR. I keep up to date with all the latest developments in marketing technology including Google updates, software integrations, new social network tools, acquisitions and upcoming releases.I am experienced in fitting all marketing campaigns a structured marketing strategy, designed to promote products and services, generate interest and/or educate and inform existing clients.I love using digital channels to reach a wide range of people; it’s no longer a small audience online, it’s all demographics across the world. I enjoy seeing the results of campaigns and how they influence and affect people themselves, as well as the all-important ROI.
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