Louise Cheetham

Director of Business and Technology Alignment @APS Group

Stockport, GB

Invited to join the senior management team to provide thought leadership and increase effectiveness of IT. My responsibilities range from pre sales representation, authoring content, consulting services for customers, business and systems analysis, program and project management, software development and integration, to infrastructure and helpdesk provision. By fostering the close collaboration of Business and IT, I have been successful in the delivery of a trans-European sales enablement program by developing a go to market toolkit, training new sales representatives and providing pre-sales Customer consultancy for our Marketing Operation Management suite. I author marketing content and have developed a risk management compendium, reducing time to respond to bids by 70%.I have developed a Customer on-boarding program to reduce the implementation time and increase quality through governance and tooling that saves time to business benefit by 40%. The benefit tracking framework contributes to project success and directly fortifies the Marketing toolkit.Through direction with a hands on approach I led the adoption of Prince2 as a planning and accountability framework and transformed the software development methodology by implementing Agile DSDM. Providing enhanced collaboration, governance and flexibility improved the way we work with our customers by managing expectations, improved decision making and increased reputation in product delivery.Key to early success was the inception, design and delivery of our Marketing Resource Management (MRM) solution. Providing a customer and agency portal enabling all stakeholders to plan, collaborate and create content across all their marketing assets. Integrated Digital Asset Management, cross media personalisation, for customers from highly regulated environments to retail. Efficiencies and automation improving time to market by 80%.

The Manchester Metropolitan University

Bachelor’s Degree, Information Technology