Louise Witchell
Buyer @Waitrose & Partners
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WORK HISTORY
Buyer @Waitrose & Partners
I am a buyer within the Fresh Produce team buying Avocados, Core Salad and Lettuce. My roles and responsibilities were:• Deliver against commercial targets in sales and profitability• Ensuring Joint Business Plans and category plans are balanced and sustainable• Responsible for annual terms preparation and negotiation to increase margin delivery• Delivering customer focused category strategies building a plan for growth• Building a range that is dynamic and can withstand an ever changing market• Preempting and adapting quickly to changes in Market conditions and prepare for economic changes• In depth knowledge of my categories but also the categories within my Trading team to ensure an overarching aligned strategy• Manage the assortment to optimise sales and profitability• Work across a number of stakeholders, Brand Development, Technical teams, In store and Marketing• Manage the implementation of new suppliers and carry out the appropriate due diligence
EDUCATION
Northumbria University
BSc, Applied Sport and Exercise Science
SKILLS
ABOUT LOUISE WITCHELL
Having worked in retail for a number of years, I have experience in adding business value through building relationships, using market insight and data analysis while providing support to the internal, external and cross functional areas within the commercial environment.
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