Lou Whitfield

Strategy Director @Mccann Bristol

London, GB

McCann Synergy are the global employee experience experts, creatively shaping the world of work for the better. Part of McCann Worldgroup.Partnering with: Experian, Heathrow Airport Ltd, International Airlines Group (IAG) and Aegon UK, among many others- Partner with C-suite and HR leaders to shape employer value propositions and launch multi-channel employer brand programmes, enhance attraction, retention, engagement and loyalty metrics- Architect insight-driven internal-communications strategies with audience maps, channel matrices and narrative frameworks that keep colleagues aligned and connected across borders- Map and redesign critical employee experiences (e.g, onboarding, milestones, exits), enhancing engagement and retention scores while feeding real-time sentiment dashboards to leadership- Lead global change-management playbooks for M&A, restructures, and tech roll-outs, blending creative communications, micro-learning and influencer networks to ease anxieties and provide transparency- Develop award-winning multimedia learning ecosystems with interactive films, podcasts and simulations that drive mindset shifts, behaviour changes and capability objectives- Embed DEIB, ESG and accessibility principles into every brief, using scorecards that link purpose-led actions to revenue growth, trust indices and risk reduction.

UCL

BA History, American History (United States)

Goldsmiths, University of London

Bachelor of Arts (BA), History

East Surrey College

Foundation degree, Art and Design - Graphic Design