Louise Vinter
Distribution Policy Consultant @PPL
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WORK HISTORY
Distribution Policy Consultant @PPL
London, GB
Reviewing and enhancing PPL’s use of market research in its distribution policies for UK revenues, including the design, commission and delivery of new market research on music use in business premises where background music is played.
EDUCATION
Durham University
Bachelor of Arts - BA
University of Essex
Master of Arts - MA
ABOUT LOUISE VINTER
Senior freelance market research professional. I am a true all-rounder, equally comfortable with qual and quant, and with both agency and clientside experience. I love getting to know new organisations, exploring data and customer experiences and drawing out insights that make a difference. I’m happy working independently or as part of a team, and I have significant experience of leading high performing teams. What I bring- Adept at the full range of qual and quant methodologies. Very hands-on researcher, e.g. interviewing, moderating groups, designing questionnaires and analysing data - I have set up insight functions from scratch and recruited and managed high performing teams - Having worked at Director level, I can easily identify actionable insights and get to the point - Extensive digital experience, covering user research and web analytics - Comfortable researching all audiences, B2B and B2C, as well as research with children - Expert powerpoint user and pride myself on clear, attractive data visualisation - Very efficient with excellent attention to detail - Able to work remotely or office-based in London/SE
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