Louise Newman

Senior Lead - Connected Experience Ecommerce & Digital Engagement, Na Imc @McCain Foods

Mississauga, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Dec 2024 — Present

Senior Lead - Connected Experience Ecommerce & Digital Engagement, Na Imc @McCain Foods

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Toronto, ON, CA

EDUCATION

1997 — 2001

University of Surrey

2.1 BSc, Retail Management

SKILLS

MarketingMarketing CommunicationsProduct DevelopmentDigital MarketingDigital StrategyGraphic DesignBrand ManagementMarketing StrategyOnline MarketingCustomer InsightOnline AdvertisingManagementBrand DevelopmentDigital MediaAdvertisingMarketing ManagementSocial Media MarketingIntegrated MarketingNew Media

ABOUT LOUISE NEWMAN

Commercially focused, omni‑channel marketing leader with 20+ years’ international experience across retail, consumer healthcare & FMCG. Proven at translating consumer and shopper insight into integrated eCommerce, retailer media, and in‑store activation\'s to deliver measurable commercial growth, consistently driving double‑digit eCommerce performance. Influential \'consumer/ shopper obsessed\', cross‑functional leader who builds and scales omni‑channel teams, drives digital transformation and aligns Sales, Brand, eCommerce and Shopper functions to remove silos and unlock incremental revenue. Known for facing into ambiguity, bringing structure to complexity and as a trusted business partner focused on data driven strategy, executing with excellence.

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Louise Newman — Senior Lead - Connected Experience Ecommerce & Digital Engagement, Na Imc at McCain Foods in Mississauga, ON, CA | Unifers