Louise Lumague
Lead Communications Strategist @Webmd Health Services
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WORK HISTORY
Lead Communications Strategist @Webmd Health Services
Portland, OR, US
Key communications advisor to U.S. and global clients- Develop and execute heavily targeted acquisition and engagement strategies for clients’ wellness programs- Serve as the client\'s internal marketing lead, driving the promotion of behavioral health tools and resources- Deeply understand the client\'s various populations to create account-based marketing campaigns- Manage each client\'s communications budget with an emphasis on resource optimization- Implement and run multiple ROI-positive marketing efforts synchronously in tight deadlines- Provide B2B2C communications planning and guidance on best practices and creative solutions- Continually analyze, measure and report key messaging and impact of initiatives- Research and present relevant insights and trends; make recommendations to improve overall strategyGrowth driver by collaborating with cross functional partners to drive awareness, enrollment and utilization of WebMD’s fast-expanding offerings of SaaS solutions- Advise Client Success and senior leadership on innovative solutions, tools and messaging- Assist Sales with new client implementation, product marketing and go-to-market strategies- Support Dedicated Well-Being Services teams with design solutions and help scale new standardsCreative writer, editor and strong collaborator with internal design teams and external agencies- Produce award-winning inspirational content in multiple media- Lead end-to-end project management of marketing campaigns and initiatives- Set-up and deploy email messaging with various complex targets- Maintain profitability by ensuring projects stay on budget and within scope- Supervise creative team to ensure commitment to high-quality deliverables; mentor communications strategists and marketing internsAnnual compliance certifications: Information Security and Data Privacy, HIPAA, GDPR, FTC, CMS (FWA)Technical skills: Adobe Creative Suite, Google Workspace, Microsoft Office, Jira, Confluence, Canva, SundaySky
EDUCATION
Quantic School of Business and Technology
Executive Master of Business Administration
California State University, Northridge
Political Science | Business Law
Loyola Marymount University
Bachelor of Arts
ABOUT LOUISE LUMAGUE
Marketing and communication professional with 9+ years of progressive experience building…
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