Louis Dias
VP & General Manager Lifesciences Bu and Corporate Strategic Marketing Comms & Digital Innovation @LifeNet Health
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WORK HISTORY
VP & General Manager Lifesciences Bu and Corporate Strategic Marketing Comms & Digital Innovation @LifeNet Health
Virginia Beach, VA, US
Dual leadership role reporting to the CEO/President with global P&L accountability for the LifeSciences Business Unit and Corporate Strategic Marketing, Communications and Digital Innovation.VP/GM LifeSciences Business Unit: • Grew revenue >100% in 5 consecutive years through digital tactics during pandemic. Grew commercial ops in Europe, Japan and China. Grew customer base including top pharma. Grew partnerships with FDA and EPA. Grew business into Cells, Biospecimens and Services. Grew Team in Marketing & Sales. • Created strategic vision of new products launch cadence. Launched 1st ever innovative all-human Hepatic (TruVivo) and 1st ever Thyroid Microtissue Systems. Codeveloped new MPS/Multi-Organ-On-Chips. Created innovation pipeline in liver, thyroid and lung models. Created new GMP Cell Transplantation collaboration and revenue stream.• Executed transformational integrated MarkSales plan through digital tactics. Executed customer acquisition tactics across email (2M/y), SEM, and social/banners ads. Created new website and social channel, executed >30 webinars and >6 conferences/year.VP Corporate Marketing & Communications for all BUs (Spine, Trauma, Dental, Wound, Sports, CV and OPO): • Developed new Branding Identity & style guide for LifeNet Health (Give Healing Every Advantage), for the Biologics (We Make better Biologics) and the Lifesciences business (We’re All-Human). • Transformed Team into digital-first approach Marketing model. Created sustained campaigns (>10M impressions/year) with paid and social tactics posts/year) and PR activities. Launched CRM & reskinned website. Created integrated internal agency model with key external partners to drive efficiencies and multiply resources. Created extensive new video content and adopted AI automation.• Grew Brand recognition and reputation on Premium Value. Grew Biologics revenue >10%/year. Created Public Awareness campaign to drive organ registration (“Hope Is Our thing”) among minorities.
EDUCATION
University of Houston
B.S.
ABOUT LOUIS DIAS
Global Health, Biotech/Lifesciences and Consumer Leader with extensive experience at LifeNet Health (Lifesciences/Biotech), Medtronic (Diabetes Care), Johnson & Johnson (Vision Care) and Procter & Gamble (Beauty Care) focused on Accountable Growth, Digital Transformation, and Product/Service Innovation with expertise in Marketing, Sales, Branding, Design, Insights, Artificial Intelligence, Entrepreneurship, ECommerce and Commercial Effectiveness. His customer centric business insights of world markets and Team Culture consistently delivered high growth results in medical devices and pharma/biotech.At LIFENET HEALTH, as VP/GM Lifesciences grew revenue in 5 consecutive years, grew customer base including top pharma, grew partnerships with FDA and EPA and grew commercial ops in Europe, Japan and China while launching 2 new products (including Biotech Product of the Year). Also, as VP Corporate Marketing, rebranded the Brand while transforming Marketing into digital 1st approach which resulted in double digit growth across all Biologic Franchises (Spine, Trauma, Wound, Sports, CV.).At MEDTRONIC DIABETES, as VP Global Marketing and Chief Patient Officer (CPO) guided the global launch of 3 new brands (1st ever insulin closed loop MM670; 1st ever AI patient assistant with IBM Watson; 1st ever Health Engagement & Loyalty) which grew patients from 1.0M to >1.5M patients, drove share from 64% to 81%(highest ever) and increased revenue from $1.6B to $2.4B between 2015 and 2018. Defined the role of CPO, one of the 1st in Health Care and created transformational cultural change with focus on Digital, Design, Insights, Innovation, ECommerce, AI and Agile Marketing. Digital & Social channels reached 67M patients, 3.8M website visitors, 6.4M video views,>350K followers on FB and >$100M in ECommerce.At J&J VISION CARE, helped to develop and launch >10 new brands/products for Acuvue and revenue grew from $900M to $3B between 2001 and 2015 and affected >100M patients and 100K health professionals around the world. At J&J, as VP of Worldwide Strategic Insights, built a new team & processes behind Acuvue, the #1 Vision Brand globally and led Emerging Market projects. In 2012, led the development & commercialization of breakthrough Vision platforms in Customization, Pediatrics, Combo Drug Delivery and Electronic lens.At P&G BEAUTY CARE, in the UK, Louis helped with new venture into hair colorants. In he managed portfolio of 8 global brands/technologies, including Pantene, the world’s largest hair care brand.Dual citizenship (US & European Community)
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