Louisa Desson

Writer, Editor & Content Strategist

Role
Content Strategy B2b Messaging & Content Development at Cigna Healthcare
Location
Hartford, CT, US
LinkedIn followers
500 followers
Healthcare & Human ServicesView LinkedIn profile

About Louisa Desson

I help people and organizations find their voice and tell the stories that move…

Experience

  1. Content Strategy B2b Messaging & Content Development

    Cigna Healthcare

    Feb 2023 — Present

    Drive segment marketing for medical and integrated pharmacy solutions. Develop core narrative and messaging for B2B and B2B2C audiences. Won Q4 2024 Marketing Standout Award for developing U.S. Employer Sales Message.

Education

  • Stanford University

    MA

  • Loyola University Maryland

    BA

Skills

  • Social Networking
  • Social Media Marketing
  • Strategic Communications
  • Strategic Planning
  • Blogging
  • Public Relations
  • Creative Direction
  • Marketing
  • Management
  • Social Media
  • Strategy
  • Editing
  • Email Marketing
  • Marketing Communications
  • Facebook
  • Writing

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Louisa Desson — Content Strategy B2b Messaging & Content Development at Cigna Healthcare in Hartford, CT, US | Unifers