Louisa Lanzer
Data Analyst @Nubank
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WORK HISTORY
Data Analyst @Nubank
Analytics Responsibility: Principal analyst for high-impact projects generating R$20M+ in revenue, reaching 2.3 million customers, and reducing payment churn by 10%. Expertise: Actually part of the Buy Now, Pay Later (BNPL) strategy team, processing payments for tech giants like Uber and Spotify. Use data-driven decisions to enhance product value for merchants and consumers. Develop comprehensive reports, insights, and alert systems to quickly resolve potential system issues. A/B Testing and Analysis: Design and execute A/B tests to evaluate product changes. Provide data-driven recommendations that shape the product roadmap, such as optimized communication strategies reducing churn by 4%. Data Analysis and Visualization: Conduct detailed analyses and monitoring using data visualization expertise. Build datasets using GitHub and IntelliJ, primarily coding in Scala on Databricks, while enhancing SQL skills during personal time. AI Tool Integration: Contributor to a company-wide initiative enhancing productivity through AI tool integration. This project focuses on boosting AI tool adoption and achieving measurable efficiency gains in product development, particularly in discovery, data analytics, and prototyping. Cross-Functional Collaboration: Work closely with engineering and product teams to align objectives and achieve successful outcomes. Data Requirements and Platform Development: Define data requirements and migration impacts for new platforms and support the resolution of engineering incidents by gathering detailed information for post-mortem documentation.+ Nu is the world’s largest digital banking platform outside of Asia, serving over 120 million customers across Brazil, Mexico, and Colombia. Nubank maintains an impressive activity rate of 83% and an efficient cost to serve of $0.80 per customer, generating $3.7 billion in revenue.
EDUCATION
Universidade Federal de Santa Catarina
Bachelor degree, Materials Engineering
Universidade Federal de Minas Gerais
Bacharelado, Estatística
University of Michigan
Statistics with Python Specialization
ABOUT LOUISA LANZER
Senior Data Analyst with 5+ years of experience supporting product, payments, and growth…
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