Louis Schermerhorn
VP, Digital Strategy | Broadway and Live Entertainment
- Role
- VP, Digital Strategy at SpotCo
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Louis Schermerhorn
I lead digital media strategy for Broadway and Live Entertainment projects. My approach blends creative instincts with real-time data, prioritizing agility, experimentation, and actionable insights. I believe launching new Broadway shows should feel like launching new companies in the digital age: fast-moving, adaptable, and deeply connected to audience behavior.
Experience
VP, Digital Strategy
Oct 2025 — Present
Education
Northwestern University
Bachelor of Arts (BA), Theatre/Theater
2009 — 2013
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