Louis Perez
- Role
- Asst Director Digital Experience Optimization at Northwestern Mutual
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Louis Perez
My passion is in translating complexities and launching new concepts/products while…
Experience
Asst Director Digital Experience Optimization
Apr 2022 — Present
Implementing structure and process around optimization/experimentation and personalization. • Establishing roles & responsibilities and maximizing the efficiency of engineering output by acting as a liaison between business requests and technical capabilities. • Activating personalization use cases through audience segmentation using analytics, a Customer Data Platform (CDP), and cross-platform data mapping. • Driving data-informed decision making and streamlining the end-to-end execution process of experimentation/personalization resulting in tripling the previous year\'s output.
Skills
- Microsoft Word
- Social Media
- Public Speaking
- Microsoft Excel
- Multi-Channel Marketing
- Video Production
- Communication
- Social Networking
- Microsoft Office
- Teamwork
- Advertising
- Communications Planning
- Adobe Creative Suite
- Spanish
- Public Relations
- Market Research
- Marketing
- Leadership
- Marketing Communications
- Audio Engineering
- Powerpoint
- Customer Service
- Graphic Design
- Google Analytics
- Strategic Communications
- Web Design
- Social Media Marketing
- Corporate Communications
- Event Management
- Event Planning
- Promotions
- Management
- Time Management
- Audio Visual Design
- Digital Marketing
- Fundraising
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