Louis Fresta

VP Sales & Marketing @CRC Industries

Member of the executive management team reporting to President and CEO. Responsible for, all facets of the Division, including P&L, sales projections, staff hiring & management, sales policies & procedures and competitive analysis & strategy. Provide leadership for all aspects of driving profitable sales growth, marketing for the global aftermarket. • Lead the marketing team to analyze industry and competitive trends in the marketplace through market information and reacted to the changing market with product line extensions, new products and focused pricing models to win new business at Major Retail accounts.• Serve as key contributor and subject matter expert on the various automotive aftermarket sales channels and key customers.• Enhanced relationships within functional areas of distribution, marketing, purchasing and financial services that led to positive customer scorecards and gained a competitive selling advantage.