Louis Aresi
Market Manager Northern Europe & International Coordinator @Alltricks
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WORK HISTORY
Market Manager Northern Europe & International Coordinator @Alltricks
Market Development (and International):Boosting brand awareness, traffic acquisition, and conversion rates.Managing commercial activities, including product launches, sales, and special promotions for Alltricks.de.Monitoring and analyzing sales, KPIs, and site performance (revenue, margin, traffic, conversion rate, average basket value)International Coordination:Coordinating the International team and ensuring the successful implementation of marketing and commercial strategies.Aligning and standardizing workflows and processes across markets.Collaborating with Country Leaders to oversee traffic acquisition and sales performance across all markets.Driving projects in Northern (Germany & Netherlands) and Southern markets (e.g, Spain, Italy).Digital Strategy & Optimization:Overseeing SEO management (menu translations, conversion funnel, landing pages, blog).Monitoring SEA performance through KPIs on Data Studio (spending, ROAS, CPC).Enhancing the customer experience through UX improvements (payment methods, deliveries, product returns).Marketing Execution:Launching and managing affiliation campaigns, giveaways, and email marketing.Coordinating online/offline Trade Marketing initiatives.Managing CRM tools and newsletters using platforms: Brevo, and Wonderpush.Team Leadership & Reporting:Managing a team of 3 apprentices and coordinating efforts with the broader International team.Analyzing and reporting on market and site performance using tools like Power BI.Overseeing a marketing budget of Skills:Leadership and team coordination across international markets.Expertise in marketing project management (SEO, SEA, affiliation, UX, CRM).Strong data analysis and strategic reporting capabilities.Proficiency in multilingual and cross-cultural collaboration (English, German, French).Tools & Software Expertise:Google Analytics, Microsoft Power BI, Semrush, Google Search Console, Salesforce, Octipas, Dartagnan, Brevo, Wonderpush.
EDUCATION
Universität Passau
Étude De La Communication Et Des Médias
UFR Lettres Rouen
Licence, Langues étrangères Appliquées à la communication
Universität Passau
Bachelor's degree, Communication d''entreprise
Université de Rouen
Master, Langues étranges appliquées à la communication Anglais Allemand
ABOUT LOUIS ARESI
Chaque problème à sa solution. S\'il n\'y a pas de solution c\'est qu\'il n\'y a pas de problème.
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