Louie Fernandes. Ralph

About Louie Fernandes. Ralph

Energetic, innovative, business development and revenue acceleration specialist with the…

Experience

1. Lead - Revenue Acceleration

   Tap Exigo

   Jan 2014 — Present · Mumbai, IN

   Over the past 11 years, I’ve built a successful entrepreneurial journey through two consulting firms, Zeus Selling Solutions and Tap Exigo, offering Chief Revenue Officer (CRO) services to funded start-ups and businesses. My expertise lies in kickstarting revenue streams, scaling operations, and creating sustainable growth. Starting with hands-on, mercenary roles, I later expanded into building and managing sales teams.Current Consultations (Tap Exigo):Trade AI: Pitching AI-driven digital advertising solutions to Indian advertisers for a European firm to optimize campaign targeting.Silly Monks: Establishing revenue monetization streams for one of India’s largest MCNs. Offering CRO-on-Hire services.Radiowalla: Consulting on retail ad revenue expansion, with plans to transition into a CRO-on-Hire role.Key Past Consultations (Tap Exigo):Channel Factory: Consulted to lauch India operations for a global ad-tech platform, securing long-term agency and client contracts.Spalba: Pitched and executed proof-of-pudding deals to leading hotel chains on VR-enabled event planning solutions for the hospitality industry.mFilterIt: Opened new accounts for brand safety and e-commerce solutions.Gramener (US Corp): Developed U.S. media business leads for data visualization solutions.MoveMyCheese: Co-founded a digital mentoring platform which clients like NASSCOM used for a mentoring program for participants.Notable Projects (Zeus Selling Solutions):Pramod Films: Co-produced Grey Goose Born Stylish, a celeb-centric show for Colors Infinity.mAdCall: Led CRO operations for a youth-focused mobile app, earning ‘preferred partner’ status with Madhouse, GroupM\'s mobile media agency.ET Wealth (ET-RICS): Sold curated BFSI research reports through a team-led CRO initiative.With deep expertise across digital media, AI, hospitality, and advertising, I have consistently helped businesses unlock growth and establish sustainable revenue streams.

Education

• Jamnalal Bajaj Institute of Management Studies (JBIMS)

  M.M.M (Masters In Marketing Management), Marketing Management

  1990 — 1993

• St. Xavier's College

  B.Sc, Microbiology, Biochemistry

  1983 — 1986

Skills

• Advertising
• Strategy
• Leadership
• Team Management
• Integrated Marketing
• New Media
• Mobile Marketing
• Negotiation
• Lead Generation
• Television
• Competitive Analysis
• Start-Ups
• Business Development
• Digital Marketing
• Marketing Communications
• Media Planning
• Marketing
• Brand Management
• Content Strategy
• Marketing Strategy
• Digital Media
• Restructuring
• Business Alliances
• Management
• Sales Management
• Product Marketing
• Entrepreneurship