Lou Flores

About Lou Flores

Conceptual Creative Director | Art Director | Copywriter when needed.Experienced in- Leading and managing creative teams across all media- Developing brand strategy and generating strategically sound campaign concepts- New Business acquisition- Hands-on concept development, art direction, copywriting and content development- Comfortable as a leader, presenter, thinker, mentor, and doer.Big-brand B2C and B2B experience across categories including Automotive, Restaurants, QSR, Packaged Goods, Electronics, Pet Care, Financial Services, Appliances, Travel and Tourism, Airlines, Public Utilities, Entertainment, Sports, Big Tech, Healthcare, Cause Marketing, Luxury, Hospitality, Casinos and Gaming, Retail, Politics, Recreational Vehicles, Tech, and more.Clients have included Nike, Ford, Buick, GMC, Land Rover, Lexus, Mercedes Benz, KIA, Hyundai, Toyota, the NHL, The Vegas Golden Knights, Petco, New Mexico Board of Tourism, Tillamook Dairies, Avnet, Southwest Airlines, AT & T, Charles Schwab, United Healthcare, Pennzoil, Dairy Queen of Texas, the PGA Tour, CBS Sports, Waldorf Astoria, Microsoft, Bloomberg, Virgin Hotels, GE Capital, UPS, Ski-Doo, Gumout, Broan, Pillsbury, ConAgra, General Mills, Benihana’s, Shaquille O’Neal’s Big Chicken Restaurant, and many others.Work awarded multiple times by almost every global, national, regional, and local competition out there.

Experience

1. Creative Director

   Byrna Technologies Inc.

   Jun 2021 — Present · Las Vegas, NV, US

   We\'re in the business of curbing violence and saving lives. We design non-lethal self-defense platforms and offer them-along with training and education-to schools, places of employment, vulnerable adults, and anyone concerned with their safety and that of their loved ones. Reporting directly to the CMO, Luan Pham, I developed the brand\'s look and feel from the ground up and am in charge of carrying it through all digital, social, and traditional communications as well as packaging, catalogs, and anything else that helps further the cause.

Education

• School of Associated Arts

  BFA, Illustration

Skills

• Creative Direction
• Art Direction
• Interactive Advertising
• Creative Strategy
• Concept Development
• Outdoor Advertising
• Advertising
• Interactive Marketing
• Integrated Marketing
• Corporate Identity
• Typography
• Illustration
• Logo Design
• Graphic Design
• Interaction Design
• Direct Mail
• Adobe Creative Suite
• Branding & Identity
• Brochures
• Image Manipulation
• Digital Strategy
• Digital Media
• Digital Marketing
• Brand Architecture
• Collateral
• Interactive Media
• Layout
• Television
• Art
• Corporate Branding
• Brand Development
• Email Marketing
• Experience Design
• User Experience
• Posters
• Visual Communication
• Motion Graphics
• Catalogs
• Graphics
• Creative Services