Louca Efthemi
Head of Creative Studio @Aviva
Signup · Get unlimited contacts
WORK HISTORY
Head of Creative Studio @Aviva
London, GB
Established and lead Aviva’s first in-house Creative Studio for corporate communications, redefining how the business delivers design and storytelling across all internal and external corporate channels. Built a seven-person multidisciplinary team that achieved a 44% cost saving versus agency spend while elevating quality, consistency and speed to market.Operational Impact- Designed and implemented a unified operational framework, improving visibility, accountability and delivery across more than 250 projects each year across web, social, print, and physical event outputs- Introduced AI-enabled tools and automation to accelerate production and enhance efficiency by over 30%- Defined performance metrics and dashboards to track utilisation, efficiency and stakeholder satisfaction, reinforcing the studio’s strategic value.Strategic Leadership- Established the Creative Studio as a trusted internal agency, balancing creative ambition with governance, compliance, and brand integrity- Partnered with senior stakeholders to deliver integrated, audience-led campaigns that strengthened Aviva’s brand presence and engagement- Established a growth-focused culture that prioritised professional development and aligned team objectives with wider strategic goals, recognised with First Place at the International Brilliance Awards 2024 (Internal Communications).
EDUCATION
Birkbeck, University of London
Bachelor of Applied Science (B.A.Sc.), Global Politics and International Relations
American Academy Larnaca, Cyprus
GCSEs and O-Levels, GCSEs
The Sheffield College
A-Level, Art and Design/Graphics
The Sheffield College
BTEC National Diploma and Higher National Diploma, Design and Visual Communications, General
SKILLS
ABOUT LOUCA EFTHEMI
LEADING CREATIVE DESIGN WITH PURPOSEHighly proficient creative leader offering conceptual, audience-centric design solutions, inspiring performance-focused team leadership with business acumen.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.