Lou Simon

About Lou Simon

Lou Simon is the founder of Simon/Myers, a Chicago-based marketing consultancy specializing in home and building products. He works with mid-market and enterprise marketing leaders to bring clarity to complex brand and marketing challenges—helping them sharpen their positioning, focus their investments, and translate strategy into measurable growth.From a work culture standpoint, Lou believes the best work comes from intellectual curiosity, egoless collaboration, and servant leadership. He works to create an environment where people are motivated by the challenge itself, where ideas can come from anywhere, and where people are given room to grow in their careers.Over the years, clients served include Delta Faucet, LG, Arclin, Kevlar, Brizo, Dremel, Builders FirstSource, Kichler Lighting, Signature Kitchen Suite, Azek/TimeberTech, Werner Ladder, BrassCraft, Hammermill, Uniball, Acco, O\'Cedar, Medline, DeVry, Thor Industries, Solenis, Wintrust Mortgage, and First American Title. Lou is an active member of the NKBA and NAHB and a contributor to The Daily Herald, offering insights on business strategy, leadership, and industry trends.

Experience

1. Principal

   Simon Myers

   Jan 2015 — Present · Chicago I Wheaton, IL, US

   Lou delivers a unique combination of business acumen and creative vision, helping clients enhance both their brand images and revenue potential. As the founder of Simon/Myers precursor, Design Trolley, Lou has forged powerful, enduring client relationships since 2007. His passion extends to charitable work with Exodus World Services, DuPage P.A.D.S. and the Dakota Partnership.

Education

• University of Illinois Urbana-Champaign

  BFA, Industrial Design

Skills

• Packaging
• Visual Communication
• Illustrator
• Illustration
• Merchandising
• Research
• Product Design
• Design Strategy
• Brand Development
• Design Thinking
• Rendering
• Packaging Design
• Concept Art
• Art Direction
• Creative Direction
• Adobe Creative Suite
• Integrated Marketing
• Product Development
• Indesign
• Concept Design
• Corporate Identity
• Retail
• Collaborative Leadership
• Graphic Design
• Branding & Identity
• Design Management
• Retail Design
• Experience Design
• Sketching
• Industrial Design
• Concept Development