Lou Kovacs
- Role
- President, Marketing & Events, North America at Octagon
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Lou Kovacs
The world of sports and entertainment is full of potential and infinite possibilities…
Experience
President, Marketing & Events, North America
Dec 2001 — Present
We help companies maximize return on investment for their sports and entertainment marketing programs via proprietary analytics and award winning activation campaigns, content, and experiences. We work with marketing executives that are constantly challenged to- Evaluate, measure and justify their current sponsorship spending - Deliver the big activation idea - Engage customers, influencers and their own employees We equip our clients with the tools and the expertise to help them make the next right move - to select the right sponsorships, negotiate the right assets, and create the right activation programs. And then we constantly evaluate, measure and improve to ensure we meet and exceed their brand and business objectives.
Skills
- Strategy
- Digital Marketing
- Sponsorship
- Sports Marketing
- Marketing
- Marketing Communications
- Marketing Strategy
- Advertising
- Integrated Marketing
- Social Media Marketing
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