Lou Kindschuh

About Lou Kindschuh

I’m a senior retail and consumer electronics leader with 25+ years of experience helping brands scale inside national retail channels — especially Best Buy and the U.S. carrier ecosystem.My work sits at the intersection of account leadership, business development, retail operations, and field execution — translating strategy into sell-through performance, market share growth, and stronger manufacturer–retailer partnerships.I’ve partnered with global brands and emerging tech companies to design and run sell-in through sell-through programs, field advocacy initiatives, and market-entry strategies that drive measurable results.Core strengths include:• National retail account leadership• Best Buy & third-party labor operating models• Channel & go-to-market strategy• Field workforce & advocacy programs• Business development & executive client partnershipsCareer highlights I’m proud of:• Built a national advocacy and field readiness program that helped eero (now Amazon) become a market share brand leader inside Best Buy• Led national field execution for Bose inside Best Buy across premium home theater and personal audio• Supported TCL’s mobile growth across the U.S. carrier channel — including T-Mobile, AT & T, Cricket, and Metro• Partnered with Navico Group (Brunswick) to strengthen marine electronics sell-through across West Marine, Bass Pro Shops, Cabela’s and othersEarlier Career Highlights:• Led the Logitech Harmony remote national launch inside Best Buy — scaling revenue from ~$120K to $28M+ annually within three years• Built Slamco Services from the ground up into a national retail training & advocacy organization, delivering 2,500+ field training events and supporting associatesI’m known as a steady, collaborative partner who builds trust with executives, retail operators, and field teams — and who can take strategy all the way to consistent in-store execution.If you work in CE, retail operations, or channel strategy — I always enjoy connecting and comparing notes on what’s working in the market.

Experience

1. National Account Director

   MarketSource Inc.

   Jan 2014 — Present · Alpharetta, GA, US

   National Account Director — MarketSource Inc.Multiple Tenures | 2014–2020 / 2023-January 2026 | RemoteLed national retail account initiatives supporting consumer electronics manufacturers within Best Buy — operating across client services, field operations, and business development to ensure alignment from strategy through execution.Responsibilities & Impact• Primary liaison between brand partners, Best Buy leadership, and MarketSource teams• Best Buy program SME — labor models, role design, execution standards, and operating dynamics• Analyzed SLA scorecards and store-level data to identify risks and improve execution consistency• Supported enterprise-level pursuit efforts and new business opportunities• Partnered cross-functionally with sales, BI, operations, and field leadershipFeatured Wins• Built a national field evangelist program that helped eero (now Amazon) become a Top-3 router brand inside Best Buy over ~3 years• Led Bose national field execution inside Best Buy — supporting premium audio advocacy, demos, and attach performance

Skills

• Home Automation
• Account Management
• Sales
• Sales Operations
• Sales Management
• Product Marketing
• Merchandising
• Crm
• Product Launch
• Direct Sales
• Consumer Electronics
• Strategic Partnerships
• Strategic Planning
• Inventory Management
• Home Theater
• Key Account Management
• Retail
• B2b
• Management
• Trade Shows
• Profit
• Store Management
• P&L Management
• Forecasting
• Marketing
• Budgets
• Sales Process
• Competitive Analysis
• P&L
• Product Management
• Training
• New Business Development
• Pricing
• Business Development
• Market Planning
• Cross-Functional Team Leadership
• Marketing Strategy
• Strategy
• E-Commerce
• Leadership