Lotta Nevalainen
Director of Performance Marketing | MBA
- Role
- Director of Performance Marketing at Pool Day
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Lotta Nevalainen
Performance marketing leader with 5+ years of experience driving full-funnel paid media…
Experience
Director of Performance Marketing
Oct 2025 — Present · New York, NY, US
Lead the performance marketing and customer acquisition strategy to drive growth and efficiency across channels. Key responsibilities include deploying and optimizing media budgets, analyzing performance data to uncover insights, and testing creative, messaging, and targeting to continually improve results. Hands-on in both strategy and execution, with a focus on scaling acquisition efforts, reducing customer acquisition costs, and building a strong foundation for the long-term growth of Pool Day.
Education
Texas Christian University
Master of Science - MS
2019 — 2021
Monroe College
Master of Business Administration - MBA
2022 — 2025
Monash University
Bachelor of Arts - BA
2017 — 2017
North Carolina State University
Bachelor of Arts - BA
2013 — 2018
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