Lotta Folcker

WORK HISTORY

EDUCATION

SKILLS

ABOUT LOTTA FOLCKER

As a journalist and visionary media leader, I\'ve navigated the dynamic landscape of newsrooms with a passion for innovation and guiding organizations through transformative periods. My journey began as a young reporter at Folkbladet in Norrköping, where I developed a deep-rooted appreciation for the power of journalism. Since then, I have hold different positions including: News reporter, researcher, producer, head of Nyhetsmorgon TV4, editor-in-chief at Aftonbladet, and most recently, VP at Viaplay Sports Sweden. Throughout my career, I\'ve been entrusted with leading teams ranging from 30 to +100 members. I believe in the value of forward-thinking leadership, the importance of building strong teams, and maintaining a strategic vision. My expertise lies in: Journalism: With nearly 30 years of experience in the media industry, I have developed a broad understanding of both the craft of journalism and the business aspects that enable it. Leadership and Management: I advocate for a values-driven approach to leadership, empowering teams to adapt to change and thrive in an ever-shifting media landscape. By fostering collaboration and cross-functional synergy, I\'ve cultivated high-performing media departments. Transformation: With a keen understanding of digital disruption in the media industry, I\'ve spearheaded transformative initiatives aimed at embracing digital strategies and pioneering new media formats. My approach emphasizes experimentation, agility, and rapid iteration. Business Development: I\'ve conceptualized and executed business strategies, driving media organizations into new realms of growth and profitability. From e-commerce ventures to innovative product launches, I identify and capitalize on emerging opportunities. In addition to my hands-on experience, I hold a Bachelor\'s degree in International Relations and Political Science. I have also pursued studies in Law, Entrepreneurship, and English at the university level. I\'m passionate about journalism, technology, and business, and I believe they are the cornerstones of sustainable journalism, which is more crucial now than ever before in my 30-year career in the industry.