Justin Lortie
CEO and Founder, Wedge
- Role
- CEO and Founder, Wedge at Wedge
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Justin Lortie
Justin Lortie is the Founder & CEO of Wedge, the award-winning, strategically-backed brand & design firm known for distinct character in a world of abundance. Guided by the core belief that \"everything can be special\", Wedge has expanded across the U.S. and earned global recognition—winning Studio of the Year at The Dieline Awards 2024 and accolades from D & AD, ADC New York, and more. Their work has been featured in Fast Company, Forbes, Vogue, and Vanity Fair.Since founding Wedge in 2016, Justin has partnered with ambitious founders, Fortune 500 companies, and cultural icons—including Matty Matheson, Blake Lively, Vacation Sunscreen, Sonos, CAVA, and SSENSE—translating their vision into standout brand worlds and special projects. He has led major rebrands for Keurig Dr Pepper, including Canada Dry, Mott’s Clamato, and Snapple Spiked.Justin’s superpower is to see the unseen. With optimism, he brings potential to ideas that inspire, transform, and endure. He drives both creative excellence and business growth, positioning Wedge as a leading creative company in the industry. Through Wedge Ventures, he invests in category-defining brands with impact-driven founders. Inspired by the outdoors, he named the company after a trip to Wedge Mount Glacier, a place of freedom and inspiration.
Experience
CEO and Founder, Wedge
Jan 2016 — Present · CA
Education
UQAM | Université du Québec à Montréal
Bachelor of Arts (BA), Graphic Design
2008 — 2011
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