Lorry Destainville

Global Head of Monetization Product Partnerships @TikTok

San Francisco, CA, US
MOBILE NUMBERS
+14•••••••40

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WORK HISTORY

Jun 2023 — Present

Global Head of Monetization Product Partnerships @TikTok

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San Francisco, CA, US

Lorry leads TikTok’s global monetization product partnerships, overseeing all third-party product synergies that enable advertising on the platform. As part of the TikTok Ad Monetization leadership team, he drives scalable solutions that fuel business growth and advertiser success.His global team manages the full partner development lifecycle—including Business Development, Partner Management, and Partner Acceleration—across key areas like ad measurement, commerce and website partnerships, CRM solutions, marketing technologies, search and closed-loop ads, GenAI collaborations, and strategic partnerships with leading technology companies.

EDUCATION

2008 — 2009

Aix-Marseille Graduate School of Management - IAE

Master of Science (MSc), Management Sciences, Marketing

2005 — 2007

Université Paul Sabatier Toulouse III

Associate's degree, Business Administration

2009 — 2010

Aix-Marseille Graduate School of Management - IAE

Master of Science (MSc), Information Technologies

2007 — 2008

London South Bank University

Bachelor of Business Administration (BBA), Marketing

SKILLS

Public RelationsBranding & IdentityOnline AdvertisingFacebook ApiPmd ProgramStrategic PartnershipsMobile MarketingDirect ResponseUser ExperienceAdvertisingDeveloper RelationsBusiness DevelopmentDigital MarketingWeb AnalyticsIntegrated MarketingCrmGoogle AnalyticsCompetitive AnalysisSocial NetworkingSocial Media MarketingCustomer Relationship Management (Crm)Market ResearchDigital StrategyCustom Facebook PagesOpen GraphPpcFacebook Preferred Marketing DevelopersSemE-CommercePmdFacebookRetargetingSocial MediaMobile DevicesOnline MarketingMarketingSearch Engine Marketing (Sem)Facebook MarketingPartner Management

ABOUT LORRY DESTAINVILLE

Global Head of Monetization Product Partnerships at TikTok, leading a multi-disciplinary team that connects product innovation with measurable business impact. My organization builds and scales partnerships across ad measurement, commerce, CRM, marketing tech, channel sales, and generative AI—powering advertiser performance and platform growth worldwide.Over the past fifteen years, I’ve built ecosystems and teams that translate complex technology into revenue at scale. I specialize in product commercialization, strategic partnerships, and go-to-market strategy across high-growth digital platforms.I’m most focused on one thing: helping platforms and their partners turn innovation into sustained, compounding revenue.

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