Lorri Wallace

About Lorri Wallace

Data Analytics and Business Intelligence leader with 15+ years of experience, primarily in high-tech industry, focusing on delivering data and analytics that drive operational excellence and achieve business objectives at the speed of business. Utilizes creativity, innovation, and strong business acumen to meet not only current business requirements but also anticipate future needs, as well. For example, while working at SAP Concur, I architected a data model that enabled more granular reporting on customer support ticket status that proved more useful than the original requirements. While focusing on data and analytics, my role involves using SQL to analyze and identify data, building strong stakeholder relationships, clearly negotiating priorities, and defining a strategic roadmap, as evidenced at data.ai and SAP Concur where my teams supported Sales, Marketing, Pricing, Human Resources, Finance and Customer Support organizations. The cornerstone of my professional journey has been fostering agile teams with a culture of respect, dignity, and fun. I have always gotten high marks from my teams, and was stirred when, upon leaving Hewlett-Packard, my team gave me a $300 Amazon gift certificate. I believe in the power of data and people to move an organization and strive to do achieve both.

Experience

1. Senior Manager, Data Analytics

   Data.Ai By Sensor Tower

   May 2022 — Present

   Established team as an agile and trusted data provider ingesting enterprise data (100G per day) into/out of AWS Redshift and Snowflake cloud data warehouses, and business systems: Managed a team of five data engineers and analysts. Encouraged individuals to attend training programs, located job shadowing opportunities, and shared MBA knowledge. Held monthly fun team meetings: Implemented Catalyst application for customer success team and drove customer engagement. Used by 75% of the CSMs and increased engagement by 10%: Implemented Amplitude to replace HEAP for product analytics. Owned application and security. Created new analytics and rebuilt existing ones for customer success and product managers to understand customer behavior, better engage with customers, and drive strategic objectives. Used by 75% of the customer success team and 50% of the product managers. Zero downtime during implementation: Managed the technology stack (AWS RedShift, Snowflake, Tableau, S3, Amplitude, SQL) for data.ai’s business intelligence tools and business technologies (Salesforce, Catalyst): Used SQL extensively to identify, locate, and analyze data across the enterprise: Acquired, transformed, and integrated data between product and business applications, principally Salesforce, into Redshift and Snowflake data warehouses to increase and understand user engagement, enabling customer retention and marketing strategies: Drove process improvements by reducing data warehouse load failures by 98% over 5 months, improving data reliability and accuracy across the enterprise: Partnered with go-to-market, RevOps, customer support, engineering and product to align on analytics roadmaps.

Education

• UW Foster School of Business

  Masters of Business Administration

  2016 — 2019

• Arizona State University

  Bachelor of Science (B.S.), Computer Information Systems