Lorri Shaban

About Lorri Shaban

Lorri Shaban (pronounced like \"ShaZAM) is a roll-up-her-sleeves, forward-thinking leader…

Experience

1. President Owner

   True North Marketing Public Relations

   Jan 2009 — Present

   Since joining the firm in 2009 and taking the helm in 2012:• Led highest-priority projects for major performing arts center, oversaw public relations initiatives and provided strategic counsel during several critical issues. • Developed internal communications strategy, audience identification, objectives, messaging, content and measurement tools for state college facing the potential unionization of its faculty. • Developed and led consumer grassroots and influencer programs for General Motors corporate to pave the way for its successful introduction of new lines of business and a new portfolio of vehicles.• Led two-year, record-smashing launch of LEGOLAND® Florida, managing all communications strategy, issues management, crisis planning, messaging and opening events. • Created and led the Arnold Palmer “Legacy Plan” to ensure business stability and longevity for the golf tournament, reinforce employee and volunteer engagement, amplify player loyalty and attract returning and new guests.• Drove internal and external communications strategy for $100 million healthcare expansion.• Created and activated all-new statewide CareerSource Florida brand, and led efforts to build consensus, acceptance and enthusiasm for the brand among 25 regional and state agencies. • Designed and led internal brand-building program for Port Canaveral employees to increase two-way communication, engagement and feedback, and ultimately create a team of enthusiastic and loyal brand ambassadors.• Designed and activated promotional initiatives for Atlantis Paradise Island’s marine-mammal facilities. Conducted intensive media training for animal-care teams to prepare them to respond to media inquiries and manage interviews. • Built and retained high-performing team, managed multi-million budgets, and ensured business efficiencies to drive revenue and profits.

Education

• Florida State University

  BS

Skills

• Public Relations
• Media Relations
• Marketing Communications
• Marketing Strategy
• Marketing
• Strategic Planning
• Message Development
• Press Releases
• Spokesperson
• Event Management
• Public Speaking
• Strategic Communications
• Social Media Marketing
• Social Media
• New Business Development
• Corporate Communications
• Event Planning
• Leadership
• Relationship Marketing
• Speech Writing
• Crisis Communications
• Social Networking
• Copywriting
• Marketing and Communications Strategy
• Spokesperson Training
• Intensive Media Training
• Crisis Management
• Advertising
• Integrated Marketing
• Crisis Communications Leadership
• Customer Profiling
• Experiential Marketing
• Openings and Large-Scale Media Events
• Budgeting and Logistics Planning
• Customer Analysis
• Brand Development
• Reputation Management
• Publicity
• New Media
• Communications Planning