Lorrin Etka-Shepherd

Director of Client Services and Strategy, Moderator @Marketry, Inc

Birmingham, AL, US

In addition to being a RIVA-trained moderator, I use my training in strategic visioning and creative problem-solving methods and my 30+ years of experience in public and private industries to bring depth to our client teams\' learning through:• The use of traditional and innovative research methods • The development and use of new research methodologies including:• Ideation Insight, a client and consumer collaborative approach to creating directional brand strategies • Fusion Sessions, consumer and client team co-creation sessions• Expert moderating, group facilitation and one-on-one interviewing • RIVA, Creative Problem Solving Institute and Grove Associates Training• 18+ years of formal moderating and interviewing experience• Thorough research analysis and savvy recommendations• Effective involvement in the implementation of the findings throughout our clients\' organizationsI also have had the pleasure to speak at several recent industry-wide conferences Call (20••••••52) or email (l•••@marketryinc.com) for more details on these recent presentations:2018 IIEX Conference Atlanta, GA \"Building Team Empathy Through Technology-Enabled Self-Ethnography” Co-presented with Cherie Leonard, Colgate-Palmolive2017 Corporate Researcher\'s Conference Chicago, IL \"The Modern Online Community, A Spark for Human TruthsCo-presented with Cherie Leonard, Colgate-Palmolive2017 National Arts Marketing Project Conference Memphis, TN – \"Conducting Effective Focus Groups\"Co-Presented with Kathleen Bodenlos, Carnegie Museum of National History

University of Puget Sound

Bachelor's degree