Lorri Johnston

Senior Art Director | Creative Strategist | LEVEL C Certified Brand Specialist | Mentor | Instructor

Role
Senior Art Director at Amplifi Advertising
Location
Spokane, WA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Lorri Johnston

Over thirty years ago, I crafted a career around what I love to do in my spare time. I doodle. I sketch. I paint. I write. I sing. I ride fast motorcycles. And—I dream. I dream of a world where elements are not carved in stone. A playful world where concepts are changeable, adaptable, entertaining, malleable, personal, tactile—endless. And at the end of every day, I subscribe to this simple philosophy: Shift perception, change reality. Specialties: Traditional and digital illustration, brand development and strategy, logo design, posters, brochures, catalogs, annual reports, sustainability reports, environmental graphic design (EGD), wayfinding, website design, digital and social media design and strategy development, digital image manipulation, concept development, art direction, mentoring, and teaching.

Experience

  1. Senior Art Director

    Amplifi Advertising

    May 2013 — Present · Spokane, WA, US

    Responsible for generating concepts through finished production files for web, print, outdoor, trade show displays, wayfinding, environmental graphic design (EGD), digital and social media, video, and television. Also responsible for developing and implementing email campaigns, creating and integrating brand strategies for cross-platform media campaigns, designing and updating AmpliFi\'s website, assisting with copy and headline writing, attending press checks, art directing photographers, videographers, graphic designers, and illustrators, designing client proposals and participating in client presentations.Technical proficiencies: in-depth knowledge of Adobe Creative Cloud applications, namely: InDesign, Illustrator, Photoshop, Acrobat, Bridge, and Camera Raw. Highly skilled in developing email campaigns in the following platforms: HubSpot, SharpSpring, Constant Contact, Mailchimp, and Bananatag. Proficient with utilizing Divi to build WordPress websites. Skilled using Microsoft products, including PowerPoint, Word, Outlook, and Excel. Also well versed in using Google Slides, Apple Keynote, QuarkXPress, ONE1 Photo Raw, and Corel Painter.

Education

  • The Art Institute of Seattle

    Associate of Applied Arts - AAA

  • School of Visual Concepts

    Advertising

  • CENTRUM

    Fine Art

  • Eastern Washington University

    Illustration, design, and music

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Lorri Johnston — Senior Art Director at Amplifi Advertising in Spokane, WA, US | Unifers