Lorrie West
- Role
- Senior Lead, Creative Programs & Packages at Pinterest
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Lorrie West
I’m a results-driven brand specialist who has pure enthusiasm for building my clients’…
Experience
Senior Lead, Creative Programs & Packages
Aug 2019 — Present
Lead a global team of Program Managers, Producers and Coordinators who manage unique revenue-driving creative programs - Supported $230M in revenue through adoption and redemption of over 950 packages in 20•••62% increase YoY)- Partner with cross-functional teams including Legal, Product, Product Marketing, Sales Strategy & Operations, Global Content and Creators to develop packages, build sales collateral and launch new initiatives - Oversee the development of Creative Strategy team benefits, provide approval & guidance on pitches, and work as an active member of deal review to drive continued growth of our Deals Program - Established Salesforce flows to drive automation and productivity among the team and created connections between Salesforce and Asana to track project requests - Built collateral and led sales trainings across new product and package launches - Managed Sales Content and Highspot Program Managers who orchestrated the development, distribution and organization of sales materials to drive differentiation and partnership growth
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