Lorri Bass

Social Media and Communications Specialist

Role
Social Media Associate at BAE Systems, Inc.
Location
Raleigh-Durham-Chapel Hill, NC, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Lorri Bass

I\'m an enthusiastic doer! My favorite manager said I\'m a skilled multi-tasker, unlike any he has seen. My passion is working with worldwide communications teams - globally and cross-functionally - to ensure they reach their goals regardless of the level of difficulty or ambiguity. Others have said that I do the work of ten people; I\'m the glue that holds things together and that I\'m proactive, reactive, and a great communicator. I love those compliments because they reflect who I am. My passion is working closely with worldwide communications teams to develop and implement social media content that amplifies and extends key messages and boosts social reach through employee advocacy. Leading or being part of projects and teams focused on delivering exceptional results motivates me.Consider me crazy, but changes, challenges, and the opportunities they bring to generate excitement and new ideas energize me. I love anything that can simplify tools, processes and the lives of my colleagues while simultaneously improving business outcomes.I\'ve been lucky to enjoy 20+ years of global experience in the biopharmaceutical industry, including GlaxoSmithKline and Parexel. Agility, commitment to continuous learning, and the drive to succeed have been critical to my successfully mastering diverse roles and working across rapidly changing corporate environments.Opportunities to drive innovation have been numerous. My favorite examples involve company firsts. One was spearheading and driving the adoption of Parexel\'s first employee advocacy program. What a challenging and rewarding experience! Finding the right approach and people helped us increase our reach, showcase our expertise and company culture, attract talent, and increase brand health and awareness.Another focused on creating differentiation in the marketplace by introducing and managing an integrated approach to Corporate messaging and campaigns across internal and external channels for world health days like International Clinical Trials Day and World Cancer Day.A final example is when I volunteered to lead Parexel\'s executive-sponsored Light The Night charity that showcased our new corporate narrative and core values. I\'m proud to say that my team helped patients and their families by earning a higher than the national average for employee-giving and exceeding our fundraising goal. Walking with my colleagues and CEO was an honor – what a moving and inspirational experience!

Experience

  1. Social Media Associate

    BAE Systems, Inc.

    Oct 2020 — Present

Education

  • University of Mississippi

    Bachelor's Degree, Marketing

    1984 — 1989

Skills

  • Gcp
  • Internal Social Media Strategy and Deployment
  • Powerpoint
  • Project Management
  • Continuous Improvement
  • CRO Management
  • Knowledge Management
  • Training & Development
  • Cross-Functional Team Leadership
  • Virtual Collaboration
  • Clinical Development
  • Clinical Trials
  • Business Strategy
  • Strategy
  • Teamwork
  • Networking
  • Learning and Development
  • Social Learning Principles
  • Relationship Building
  • Process Improvement
  • Facilitation
  • CRO
  • Stakeholder Management

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Lorri Bass — Social Media Associate at BAE Systems, Inc. in Raleigh-Durham-Chapel Hill, NC, US | Unifers