Lorraine Danda
Driving Growth through MarTech, Data, and Automation | CRM & Campaign Operations Leader | Media & Entertainment
- Role
- Executive Director, Business Relationship Management at Sony Pictures Entertainment
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Lorraine Danda
I started my career at the intersection of new and digital media, where I quickly became a bridge between creative and technology teams — aligning client needs with strategic marketing and technology solutions. Over time, I evolved into a global leader in MarTech and campaign operations, driving innovative programs that connected data, creativity, and performance.Throughout my career, I have led the ideation, development, and launch of customized, cross-platform initiatives by collaborating with Marketing & Sales teams, Product Managers, Data Analysts, and Designers. I specialize in transforming complex data into compelling marketing segments that drive engagement, conversion, and revenue growth.My expertise spans CRM process management, lifecycle marketing, email automation, retention strategies, dynamic personalization, and the development of content platforms. I am passionate about creating seamless customer experiences and delivering measurable impact through thoughtful, data-driven marketing programs.
Experience
Executive Director, Business Relationship Management
Mar 2023 — Present · Culver City, CA, US
Lead the adoption and enrichment of existing technology and educate stakeholders on current and future capabilities within existing MarTech stack. Integrate the marketing ecosystem and technologies (including Salesforce Marketing Cloud) into the overall organizational infrastructure with IT. Add digital marketing channels to create customized communication journeys for B2C, B2B and B2B2C. Lead the growth and enhancement of first party data to promote data exchange that is beneficial to all of Sony Pictures Entertainment and ultimately all Sony Organizations. Work closely with senior management to establish priorities and setting them in motion providing strategic insight to business needs. Monitor CRM health and plan data initiatives, including segmentation, testing and analysis. Ensure compliance with data privacy standards including global geographic requirements: GDPR, CCPA, VPPA, sweepstakes regulations with support of Legal and Privacy teams. Identify and recommend potential marketing technology partners and vendors. Improve adoption and lead change-management and use of tools.
Education
California State University-Long Beach - College of Business
Bachelor of Science (BS), Marketing
Skills
- Music Publishing
- Entertainment Industry
- Radio
- Strategy
- Cross-Functional Team Leadership
- Publicity
- Content Strategy
- Social Networking
- Social Media Marketing
- Music Production
- Concerts
- Content Management
- Digital Media
- Digital Marketing
- Project Management
- Brand Development
- Sound
- Digital Strategy
- Salesforce.com
- Sponsorship
- B2b Marketing Strategy
- Social Media
- Strategic Partnerships
- Music Industry
- New Media
- Licensing
- Marketing
- Digital Distribution
- Entertainment
- Email Marketing
- Analytics
- Television
- Leadership
- Email Strategy
- Management
- Music
- Crm
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