Lorraine Collier
Head of Brand @MHR
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WORK HISTORY
Head of Brand @MHR
Nottingham, GB
By focusing on the core needs of efficiency, productivity, growth and impact, MHR employees use their expertise to deliver real solutions through their People and Finance platform. This system, which covers finance, HR, payroll, and learning, helps businesses run more smoothly and make better decisions in real time.As the Head of Brand, I lead the strategic direction of the MHR brand, shaping how the business is seen across markets. I deploy my broad marketing experience, which spans several industries, and lead a team of 19 across Digital, Content, Creative, Studio, Events and PR.
EDUCATION
University of Strathclyde
BSc Hons, Chemistry
University of Cambridge - PhD Chemistry
PhD, Chemistry
SKILLS
ABOUT LORRAINE COLLIER
As an accomplished brand and commercial marketing leader with over 20 years of experience, I have a proven track record of delivering impactful results across FMCG, Beauty, Retail and Hospitality sectors, and Marketing Consultancy. My expertise lies in brand strategy, customer experience, digital marketing and revenue growth. I have successfully led the strategic marketing of premium brands, such as No7 and Vita Liberata, and driven significant sales growth and market expansion.In a recent role as Head of Marketing for Destination Brands at Greene King, I was responsible for the strategic marketing of three brands across 368 pub locations and 66 play areas. I have successfully delivered £2.5m incremental sales by correcting historic price band issues, exceeded supplier income targets through strategic partnerships and established clear social brand guidelines. Prior to this, I was the Global Marketing Director for Beauty at Crown Laboratories, where I redesigned the brand to deliver a more contemporary and consistent product portfolio, increased Instagram followers by 36% and spearheaded award-winning innovation in formulation and product application.My passions outside of work are sharing good times with family and friends, great food, exercise, podcasts and travel. The bio picture is one I took at sunrise after climbing Mount Fuji.
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