Lorraine Tobias

Senior Director, Tech and Content Transformation @PwC

Middlebury, VT, US

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Mar 2026 — Present

Senior Director, Tech and Content Transformation @PwC

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EDUCATION

N/A

University of Virginia

B.A.

SKILLS

User-Centered DesignInformation ArchitectureProduct ManagementCreative StrategyOnline MarketingAgile MethodologiesWeb AnalyticsIntegrated MarketingInteractive MarketingBrand DevelopmentInteractive AdvertisingStrategic PartnershipsArt DirectionMobile MarketingAdvertisingSocial MediaCreative DirectionStrategyDigital MediaEmail MarketingUser ExperienceContent StrategyOnline AdvertisingMarketing StrategyDigital MarketingSocial Media MarketingDigital StrategyProduct DevelopmentUsability Testing

ABOUT LORRAINE TOBIAS

Strategic, customer-driven product leader with 15+ years of experience building digital experiences that connect, scale, and deliver measurable business impact. Skilled at aligning business goals, technology, and user insights to create high-performing products and teams. Hghlights include: Product Strategy: Developed a connected content strategy that enhanced engagement growth for the sales enablement product portfolio at PwCSaaS Launch Excellence: Led end-to-end development of a parent communication SaaS platform, balancing agile execution, user research, and product-market fitEnterprise Digital Transformation: Delivered an increase in bookings and revenue per search for JetBlue through a data-informed, award-winning digital ecosystem redesignProduct Innovation: Earned 25+ industry awards—including CLIOs, Webby Awards, and Google Creative Sandbox, for excellence in digital product design and leadership.

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