Lorraine Larsson

About Lorraine Larsson

I\'m an award-winning, values-driven communications leader and storyteller with a passion for delivering a positive employee experience through innovative, creative content. My specialties include: • People leadership • End-to-end strategic communication—consultation, planning, writing, editing, delivery and success measurement • Leader communication strategy and messaging • HR communication strategy and messaging • All-employee events • Video and multimedia creation—concept and execution Communication media I\'ve worked with includes: writing for email, digital and social spaces, video and multimedia content, high-profile events and more.

Experience

1. Director, Internal Communications

   BECU

   Oct 2021 — Present · Tukwila, WA, US

   I lead a team of high-performing communicators in providing trusted counsel to C-Suite and divisional leaders and business partners. Together, we enable employee engagement through our channels and programs. Never satisfied with the status quo, we continuously look for ways to improve our work, which has led to enhancements to our employee meeting, intranet and content strategies. We have guided BECU through organization-shaping changes including the COVID-19 pandemic, a CEO transition, business transformation, equity & inclusion work and more. All with the goal of enabling employees to understand the strategic \"why\", and the role they play in the credit union\'s success.