Lorraine Hanratty
Buyer- Homewares @Cotton Traders
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WORK HISTORY
Buyer- Homewares @Cotton Traders
Altrincham, GB
I was hired to deliver a new homeware offer for Cotton Traders in 2017. Using my knowledge and experience I developed and implemented a product strategy utilising a test and learn approach. This involved sourcing targeted off the shelf ranges, then analysing performance before progressing to a unique own brand offer. This strategy enabled the business to minimise risks, whilst developing strong supplier partnerships which in turn, enabled the successful delivery of an own brand offer within 12 months of launch. Starting with a mainly textile offer the range has now expanded to encompass housewares, kitchenware and gifting. In addition to the planning, trading and delivery of a homeware product strategy, I also liaised across warehousing, marketing, the web team, creative and the retail team to help guide and establish processes to allow the successful delivery of a homeware offer (with all it’s nuances), in a business set up to deliver a clothing offer.Sales have shown consistently strong % growth since the offer was launched and the department continues to expand.
EDUCATION
Liverpool Hope University
BA Hons, History
SKILLS
ABOUT LORRAINE HANRATTY
Experienced Buyer with a strong history of working in the retail industry. Skilled in Trend Analysis, Negotiation, Sales, Retail, and E-commerce. Strong purchasing professional with a BA Hons focused in History from Liverpool Hope University.
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