Lorraine Gwewera
Associate Director at Mindshare New York | Senior Media Strategist | Digital Marketing Leader | Media Investment & Performance Optimization | Omnichannel Marketing | Data-Driven Growth
- Role
- Associate Director, Planning at Mindshare
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Lorraine Gwewera
Results-driven media strategist and digital marketing leader with over 14 years of experience optimizing media investments and leading high-impact campaigns for global brands. Proven expertise in omnichannel media planning, digital transformation, and performance marketing across industries, including Financial Services, QSR, Travel, Entertainment, FMCG, Retail, Telecom, Energy, Automotive, and B2B. Adept at driving business growth through strategic media insights, cross-functional collaboration, and data-driven decision-making. Passionate about leveraging technology, analytics, and industry trends to deliver measurable results and innovation in the media landscape.
Experience
Associate Director, Planning
Aug 2022 — Present · NY, US
Leading cross-channel media strategy and execution, optimizing investments in Paid Search, Social, Programmatic, and Display.Driving data-driven decision-making, improving performance measurement, and maximizing ROI.Collaborating with internal teams and clients to refine media strategies that align with business growth objectives.
Education
GIBS Business School (Gordon Institute of Business Science)
Master of Business Administration (MBA)
2016 — 2017
Rhodes University
Bcom, Economics and Management
2006 — 2008
GIBS Business School (Gordon Institute of Business Science)
Postgraduate Degree, Business Administration and Management, General
Rhodes University
Bachelor of Commerce - BCom Honors, Management - Marketing, HR, Strategy, Finance, Research Methodology
2009 — 2009
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