Lorraine Frederick
Executive Director Social Sabby
- Role
- Executive Director at Social Sabby
- Location
- Hartford, CT, US
- LinkedIn followers
- 500 followers
About Lorraine Frederick
Marketing consultant with 20+ years of experience. Published Author, Non-Profit Director,…
Experience
Executive Director
Feb 2019 — Present · CT, US
As Executive Director for Social Sabby, I am responsible for all business operations and creative processes, including but not limited to- Establish communication strategies to increase brand awareness- Create, implement and support business strategies to enhance the Social Sabby brand- Identify new revenue streams- Foster relationships with industry partners as referral sources- Manage Ecommerce website and all social channels- Forecast and manage all business financials- Hire and support staff members- Serve as primary point of contact for all customersI independently built and currently manage the socialsabby.com eCommerce site, in addition to managing all marketing efforts, from concept and design services through execution. In addition, I manage the brand social media presence, content creation, and all other advertising activities. In 2018 the CDC determined that approximately 1 in 59 children is diagnosed with an autism spectrum disorder (ASD). I encourage you to visit socialsabby.com to learn more about the work we do, and how we can help someone you know that may be in need of support for their special needs child.
Education
Columbia Business School
CMO Academy 2018 Executive Education Program, Digital Marketing
Fashion Institute of Technology
Associate of Science (AS), Fashion Merchandising Management
2003 — 2005
Fashion Institute of Technology
Bachelor of Science, Advertising and Marketing Communications
2005 — 2007
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