Lorra Logo Gosselin
Marketing Activator | Product Storyteller | Bridging Strategy to Execution Across GTM, Lifecycle, and Growth 🪄
- Role
- Product Marketing at PayNearMe
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Lorra Logo Gosselin
I’m a marketing executive and product storyteller with 15+ years of experience scaling B2B SaaS in highly regulated industries — including fintech, healthcare, clinical research, and HR tech. I help companies translate complex products into clear, credible narratives that resonate with both technical and executive audiences.My focus sits at the intersection of strategy, execution, and enablement — turning GTM plans into pipeline, campaigns into growth systems, and customer stories into brand advantage. I’ve led launches, lifecycle programs, and thought leadership initiatives that align sales, product, and customer success teams around shared revenue goals.I’m a flexible, full-stack marketer who can drop in quickly to assess, untangle, and build. Experienced across GTM strategy, demand generation, lifecycle marketing, enablement, and marketing ops — with a growing focus on AI and workflow automation to accelerate performance. I’m at my best embedding with cross-functional teams to create clarity, drive alignment, and turn marketing into a true growth function.Always open to connecting with other marketers, founders, and operators — whether to trade ideas, collaborate, or learn something new.
Experience
Product Marketing
Jan 2025 — Present
Education
Bentley University
Information Design and Corporate Communications, Business/Corporate Communications
Skills
- Marketing
- Nonprofits
- Product Management
- Marketing Communications
- Crm
- Business Development
- Market Research
- Strategic Partnerships
- Strategy
- Account Management
- Sales Operations
- Brand Management
- Marketing Strategy
- Scrum
- Agile for Marketing (A4m)
- Lead Generation
- Agile Methodologies
- Management
- Leadership
- Start-Ups
- Corporate Communications
- Customer Relationship Management (Crm)
- Product Marketing
- Email Marketing
- Salesforce.com
- Sales Enablement
- Agile Marketing
- Marketing Management
- Social Media Marketing
- New Business Development
- Public Relations
- Media Relations
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