Lorra Brown
Director, Online Graduate Certificates, Master of Arts Digital Communication @Unc Hussman School Of Journalism And Media
Signup · Get unlimited contacts
WORK HISTORY
Director, Online Graduate Certificates, Master of Arts Digital Communication @Unc Hussman School Of Journalism And Media
Lead strategy and program development for online graduate certificates designed for professionals who want to deepen expertise, broaden influence, and advance into higher-level roles.Embed senior leader insights into the online experience through executive sessions and applied exercises that highlight real-world leadership communication, business strategy, reputation management, and stakeholder engagement in an AI-driven environment.Teach and design online curriculum built around immediately transferable skills, strategic tools, and applied learning that support growth in business, communication, marketing, and leadership positions.Strengthen enrollment and student success by building industry partnerships and professional development pathways tailored to emerging mid- and senior-level professionals.Support student matriculation into full Master of Arts in Digital Communication program
EDUCATION
Mansfield University of Pennsylvania
Bachelor’s Degree
UNC Hussman School of Journalism and Media
Assistant Professor, Advertising/Public Relations | Professional Tenure Track
University of North Carolina at Chapel Hill
Assistant Professor, Advertising/Public Relations
Fairleigh Dickinson University
M.A.
SKILLS
ABOUT LORRA BROWN
I\'m a professor, program director, and former senior agency executive with more than 30 years of experience across public relations, integrated marketing, higher education, and executive consulting. I\'ve held senior roles at Ogilvy and Weber Shandwick, leading award-winning campaigns, crisis response, advocacy work, and brand activations for global clients across industry sectors. That foundation drives my teaching approach and thought leadership initiatives.At UNC I teach and develop curriculum in public relations, reputation management, integrated marketing communication, corporate social responsibility, and strategic writing. I also direct the online graduate certificates in our Master of Arts in Digital Communication, working with professionals who want to sharpen strategic skills, elevate leadership, and stay ahead of technological and industry change.My work centers on AI\'s impact on PR and IMC, reputation strategy, stakeholder engagement, leadership, experiential learning, and the future of business and communication education. In my classes and professional projects, I embed senior leader insights and build cross-disciplinary industry partnerships that strengthen career readiness and advancement.I\'m committed to helping students, alumni, and professionals develop the strategic thinking, judgment, skills, and tools to elevate their personal brands and increase career adaptability. I\'m especially skilled at helping identify creative, purpose-driven career paths and the actionable steps to pursue them within and beyond traditional industry roles.Let\'s connect if you\'re:Seeking a PR/IMC consultant, research collaborator, or publishing partnerLooking for a dynamic panelist, moderator, podcast guest, or expert commentaryInterested in guest speaking or adjunct teaching opportunitiesRecruiting interns, early-career talent, or experienced communicatorsAn alum or industry colleague looking to mentor, network, or collaborateSpecialties: Public Relations | Advertising | AI Literacy | Experiential Learning | Corporate Social Responsibility | Civic Engagement | Social Justice | Strategic Communication | Integrated Marketing | Social Media | Careers & Internships | Corporate & Agency Partnerships | Crisis | Leadership | Organizational Communication | Travel, Sports, Consumer, Entertainment & Healthcare Marketing/PR | Curriculum Development | Academic & Professional Certificate and Program Development and Administration
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.